So you would’ve noticed that we seem to be slightly more visible and maybe a little quieter since the beginning of the month (considering it’s middle of the month and we’ve only released one theme thus far). It would thus be fair to ask us what we’re doing at WooThemes HQ and when we are planning on releasing all of those amazing theme concepts we’ve previewed?

Only problem, is that we’re gonna tell you that we simply don’t know…

BUT – that doesn’t mean we’re not working extremely hard to improve things around here. So either way we hope you’ll be happy and impressed with us! Here’s what we’re doing…

The Website

It’s funny looking at our current website, whilst trying to think back to last year April / May that Magnus, Mark & I designed the website. It’s even funnier to think that the current website is wholly built on top of our VibrantCMS theme.

So we’re in the process of completely redesigning our website and we’ve tried to focus on best practice during the design process. On the redesign, you’ll (eventually) note that we’re trying to simplify the “sales” / purchase process, whilst giving WooThemes a certain polished, professional look that we believe befits the value of our products and quality of our support / customer service.

Here’s a little teaser of where we’re going with this…

The New WooThemes Homepage

The Backend

In this redesign process, we’re not leaving one stone unturned and our user backend is due for an upgrade as well. I won’t reveal too much in this regard, but we’re adding some very specific functionality to allow WooThemes to further grow its business model. So what will seem like a superficial upgrade of how the backend looks to most, will instead be a major step forward for us as a company… You’ll however need to wait for the launch of the redesign to see all of the goodies we got planned. Here’s a teaser so long though…

The New Backend (This is the affiliates page btw)

The Themes

And yes, we are working on some new themes in between all of this… We promise… Even though we’ve adopted a “when it’s done, we’ll release it” approach for future theme releases, I can say that you can expect a new theme next week.

On the themes front though, we too have some exciting new stuff coming up… Firstly we’ve been busy completely reworking our development framework, which means that all of our themes will be even more standardized in future and we’ll be able to easily duplicate features / functions between our themes. So whilst this won’t be a complete “theme framework” that is 100% the same across every theme, it will share the bulk of its core code.

Secondly, we’re also working on getting some themes out on other platforms. We’ve mentioned Magento, Drupal & ExpressionEngine before; so this ain’t new to most of you… You will however see that our redesign already caters for themes on these platforms and this is something that we’ll release during the second half of 2009.

You excited?

So what do you think then? As always, you’ll be hard pushed to find 5 guys that get quite so excited about new stuff as we do… And we absolutely rush off of your positive feedback and involvement in all of these processes, because without all of you, things would be kinda boring. Have your say then… Liking this new direction?

Yes… We borrowed the post’s title from a song title of the same name by a band called Emery. And our image previewing techniques was inspired completely by the wefunction guys. That’s a disclaimer for you…